Statistical Tools
Analyze the success of your campaigns
and optimize future campaigns based upon measured results.
| Real Time
Statistics Relating to your Online Survey: |
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Number
of survey hits:
– total number of people who viewed user’s website
survey |
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Number
of additions to database:
– total number of people who chose to opt-in |
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Number
of removals from database:
– total number of people who chose to opt-out |
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Number
of profile updates:
– total number of subscribers who changed their profiles
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| Real Time
Messaging Statistics: |
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Total number of messages sent |
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Number of Plain Text messages
sent |
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Number of bounced (undeliverable)
messages |
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Number of HTML messages opened |
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Number of AOL (6.0 & newer)
messages opened |
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Percentage of sent HTML messages
that were opened |
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Percentage of sent AOL (6.0
& newer) messages that were opened |
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The names and email
address's of the subscribers who opened the message |
| Real Time
Link Tracking/ Click-Through Statistics: |
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| An easy to remember name may
be assigned to each link in your message to promote simple,
concise reporting. The following statistics are available for
each unique link in a message: |
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Total number clicked |
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Total number clicked by recipients
of Plain Text messages |
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Total number clicked by recipients
of AOL 5.0 & older messages |
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Total number clicked by recipients
of AOL6.0 & newer messages |
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Total number clicked by recipients
of HTML messages |
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Percentage Response Rate by
HTML & AOL6.0 recipients |
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The names and email
addresses of the subscribers who clicked |
| Real Time
Viral Marketing Program Statistics (Refer-a-Friend): |
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| Track the success of your Refer-a-Friend
Programs |
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Total participants |
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Total number of people referred |
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Total number of sign-ups from
those referred |
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Percent conversion rate |
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Names of participants |
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Total number referred by individual
participants |
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Total sign-ups generated
by individual participants |
| Real Time
Customer Loyalty/Frequency Program Statistics (Event Reminder): |
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| Track the success of your Event
Reminder programs |
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Total opened (by month) |
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Total sent (by month) |
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Percentage Opened |
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Number of links clicked by HTML
recipients |
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Number of links clicked by
AOL recipients |
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Percentage of links clickedReturn
on Investment (ROI) analysis is now possible with WebDecoder®’s
Revenue Tracking Tool! (ROI Tracker) |
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Track the revenue generated by your campaigns! Receive real time
reports as to the dollar amount generated by each individual link
in your email campaigns which drive traffic back to your e-commerce
site!
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