The WebDecoder® ROI Tracker
Return on Investment (ROI) analysis is now possible with WebDecoder®’s Revenue Tracking Tool!

Revenue tracking is an upgrade feature that is designed for email marketing users who need to measure the total revenue being generated from an email marketing campaign.

1. Your customer recedes your marketing campaign in their Inbox. An offer or purchasing opportunity leads them back to your site.		2. Once at your site, the customer makes a purchase or completes a transaction.		3. View the revenue your campaign is generating in REAL TIME!

Revenue tracking traces and collects what links subscribers clicked on (e.g.“20% Off Winter Sales Items”), and records how much revenue was generated as a direct result of a particular email message. This is a powerful tool to determine your return on investment for online marketing campaigns.

For instance, you could send a marketing message to 35K subscribers interested in Gypsy King tickets. In the message, you could offer “exclusive pre-sale ticket availability”, whereby subscribers would have first choice seating if they purchase within 36 hours. Then, in real time, track the number of subscribers who: opened the message, clicked on message, and purchased tickets within 36 hours and after 36 hours.

Event Reminder
An amazingly powerful customer-retention tool! Event Reminder meets one of the biggest challenges of e-marketing today – communicating with customers and prospects in a way that they’ll welcome. • Let online visitors specify when they would like to receive information or promotions • Automatically inform, remind or reward customers and prospects precisely when they want to hear from you. • Collect individual subscriber data (such as birth dates) by an on-line survey, then schedule relevant marketing messages to be delivered on or around that date as appropriate • Event Reminder is an add-on feature. If you would like this feature enabled, please contact your Account Manager.

Refer-a-Friend

No advertising medium is as powerful or effective as word-of-mouth! Refer-a-Friend leverages the ability of your current customer base to advertise for you by encouraging your customers to refer services to one another – a technique known as “viral marketing”. • Implement your e-marketing plans with viral marketing to grow your subscriber databases exponentially. • Effectively enable viral marketing. Your solution must not only facilitate database growth, but also segment and target relevant demographic groups and track the success of each campaign. • Refer-a-Friend fully meets these criteria, giving you the ability to advertise in a way that is more personal, relevant, and effective than any other marketing tactic. • Create unlimited Refer-a-Friend campaigns to meet any business need. Refer-a-Friend is an add-on feature. If you would like this feature enabled, please contact your Account Manager.

WebDecoder® Invite
Taking “viral marketing” and email marketing to new heights. WebDecoder® Invite lets your patrons play “host”at your establishment
Invite is a web-based solution that uses your company’s branding, your website, and your own custom “look & feel” in every screen and every customer email. This exciting new solution encourages your customers to invite their friends and family to events held at your place of business, restaurant, or store. It seamlessly integrates with your existing WebDecoder® system and has the ability to offer unlimited invitation designs from which your patrons may choose. From birthday parties to happy hours groups to farewell gatherings, the WebDecoder® Invite solution is tailored to fit your individual business needs. Taking “viral marketing” and email marketing to new heights, WebDecoder® Invite lets your patrons play “host” at your establishment. Hosts can build an online invitation from your website. The host selects from invitation stationary, enters event name and description, chooses a location (if you have more than one), determines the date, time, and duration, and creates a guest list. Unlike other online invite solutions, this is designed to help boost traffic and awareness for your business with your branding. In addition, it will help increase customer loyalty, increase brand awareness, and improve your company’s ability to communicate regularly with your best customers based on their interests, demographics, and stated preferences (all with the WebDecoder® opt-in, permission-based tools).

Invite Standard Features & Benefits:
•		The Invitation System is branded with your logo, slogan, and look and feel.
•		Hosts can create their own invitation and guest list directly from your website.
•		Guests automatically receive a personalized invitation.
•		Hosts can monitor RSVP responses online in real time.
•		Educate hosts and guests about your business through the email invite.
•		Hosts can automatically send courtesy cancellation notices.

Some of the many additional Invite options (not in standard Invite):
•		Additional invite stationary with your branded designs
•		Multiple invite locations
•		Recurring events
•		Reservation/booking accommodations
•		Preorder party trays, dinners, drinks, or whatever you sell at your establishment…
•		Include incentive coupons, inserted into the message to the host with expiration date
•		Hide/Show guests’ responses
•		Host or establishment can reschedule event

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