Database Management
Having a tool to effectively manage
subscriber information is the key to a successful email marketing
campaign.
| Auto-Management
of Subscriber Input: |
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Subscriber
data collection
– All information is automatically written to the database
from the online survey. There is no manual data-entry needed. |
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Automatic
segmentation of subscribers by interest or demographics
– Online survey results are automatically sorted into groups
determined by the administrator. |
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Number
of removals from database:
– total number of people who chose to opt-out |
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Automatic
profile updating
– Subscribers have the ability to return to your online
survey and update their profiles or demographic information
(i.e. new address or new interest). All updates are automatically
written to the database |
| List Management
Tools: |
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Data
Import
– Allows the user to upload permission-based email lists. |
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Data
Export
– Allows the user to download data to an Excel Spreadsheet,
Word Document, or any text-based format. All exported data remains
in the database and copies to the new location. |
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Data Syncing |
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Search
Subscribers
– Users can search by and view the following pieces of
data: email address, first name, last name, date,ZIP code, city,
state, country, address, home phone, work phone, and fax. Search
results can be sorted by whichever piece of data the user chooses,
ascending or descending. |
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Cross-Referenced
Searches
– By utilizing this querying function, users can isolate
subscribers who have specified multiple interests (i.e. both
baseball and football, rather than in one or the other). This
new function enables users to easily build new list groups based
on a desired demographic set and send emails to a more specific
target market. |
| List Management
Based on Message Delivery Results: |
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Email
Sensing Technology
– Automatically deliver the perfect email format (HTML/AOL/Plain
Text) to a subscriber's inbox. |
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Auto
removal of opt-outs
– Subscribers who respond to the opt-out link in a message
are automatically removed from the database. There is no manual
data-entry needed. |
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Data Syncing |
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Auto Bounce Handling |
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Auto Invalid Processing |
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