WebDecoder®

The original WebDecoder® is an interactive marketing application that rocked the interactive marketing world when in first appeared on the scene in 1998. It was originally designed to drive customers and prospects to websites, retail locations at engagement rates that are far above alternative promotional methods. WebDecoders® are produced on a clear substrate that can be decoded on a computer screen, television set or Jumbotron by holding it up to a specific color window and the hidden message also may be revealed by using a special film that can be placed inside a display at a retail or event location or a decoding tool provided by HITS.

Using a patented hidden image technology, WebDecoder® conceals messages that can only be viewed with a special decoding tool provided by HITS. WebDecoder® generates immediate consumer curiosity and prompts interaction and engagement like no other marketing approach available today.

Website engagement:
By encouraging consumers to visit targeted websites, WebDecoders® help gather market data on current and prospective customers while promoting and enhancing brand awareness.

Retail engagement:
A highly effective Point of Purchase promotional weapon in the HITS arsenal that drives consumers to retail store locations, WebDecoder® can be used with direct mail, as an insert with statements or as a handout at stores or other locations. The LithoDecoder™ is a version of the WebDecoder® that can be used with FSI’s, catalogs, and other delivery methods that is also very effective for attracting consumers to retail locations.

Event engagement:
WebDecoder® is also quite effective when used for Event Promotions at athletic venues where the game pieces are held up over a special color projected on the Jumbotrons at the events.