VirtualDecoder™

The VirtualDecoder™ is a great solution for marketers and brand managers who want to engage with consumers without having to print and distribute physical game pieces. Targeted participants learn about the promotion or advertising campaign via email, direct mail, radio, traditional print mediums, television or some other form of advertising and are directed to visit a website. After providing their registration information, participants are served a virtual game piece on their display screen and use their mouse to drag the decoder over the embedded hidden mage area to decode their prize award or value offer.

Like many of the other HITS products, the VirtualDecoder™ can be used alone or as an add-on viral component to an existing WebDecoder® or NetDecoder® program in order to generate increased response rates. Click the "Go!" button below to see the newest version of our VirtualDecoder™ in action during a recent promotion and make sure to click your mouse button in the message area after you have decoded the message to end the demo.



In the summer of 2009, HITS provided a two week long VirtualDecoder™ program for RadioShack® that involved the giveaway of numerous prizes and achieved a participant registration rate in excess of 30%. To experience the promotion as delivered to the actual participants (without a corresponding chance to win, of course) play the RadioShack® VirtualDecoder™ game by clicking on the image below.

Where the VirtualDecoder™ was once offered to HITS customers merely as a supplement to an existing WebDecoder® or NetDecoder® promotion, those same customers now have a stand-alone solution that can be used as the entire marketing campaign if that is the desired course of action.