MobiDecoder™

HITS provided the technology that allowed Kawasaki deliver a unique and innovative five month long promotion to its loyal customers during the spring and summer of 2009. The Kawasaki MobiDecoder™ Greenlight Text Win Ride Campaign was designed to drive retail traffic to participating Kawasaki dealers and featured a number of great prizes (watch the demo). The campaign drew attention and critical acclaim, including tying for fifth place in the 2009 Mobile Marketer Awards (read the Article).

With almost 50 million active users of the mobile web and over 2.3 billion wireless subscribers worldwide, the opportunities for using mobile marketing are limitless. The MobiDecoder™ is an interactive tool that is sure to change traditional mobile marketing, combining the most attractive aspects of mobile promotions with the proven responsiveness, interaction and tracking ability of WebDecoder® and NetDecoder® technology. 

The MobiDecoder™ differs substantially from other text and win products, which involve the sending and receipt of simple and limited SMS text messages rather than the robust experience and interactive engagement that occurs when our patented hidden image technology is delivered directly to a mobile device.  The benefits of being able to drive participants to specific store or event locations in order to be able to decode hidden messages appearing on their phones are substantial, and the mobile telephone numbers that are captured during the promotion are capable of being used for future interactive engagement opportunities.

To experience the MobiDecoder™ for yourself, simply text "HITS" to the short code 75309 to receive your MobiDecoder™ demo game piece (standard text message rates apply).