Our Products
HITS offers products and programs incorporating its patented hidden image technologies which allow interaction and engagement opportunities that other promtional marketing techniques cannot match. Everybody likes to win something, and the beauty of HITS' technology is that it is virtually impossible for a participant to circumvent the data collecting procedures that are so important to advertisers who want to engage with their customers. Customer engagement and ineraction in programs using HITS's products typically is at least 10% and there have been some occasions over the years where customer participation has been in as high as 30% or more.
The beauty of the hidden images offered by HITS is that participants are required to respond to a call to action and provide valuable marketing data before they receive a decoding opportunity. Unlike traditional code games or scratch-off games where spoiler blogs abound and participants know whether or not they have a "winner" long before they are required to engage in the promotion or provide much sought-after marketing information, participants in campaigns using HITS' technologies have no choice do as they are instructed if they want to see what is behind the colorful branding pattern on their game piece.
Running a fresh and compelling marketing or advertising campaign has never been easier and HITS provides support every step along the way, from helping plan the campaign to designing the hidden images or messages to be delivered and implementing the back-end data collection solutions.
WebDecoder®
The original hidden image technology invented in 1998 that revolutionized the interactive marketing industry, WebDecoder® is a hidden message physically embedded in a physical game piece that drives traffic to websites, events, retail locations, trade show booths stores or other places where they are decoded. High response rates, marketing database creation, and oustanding returns on investment have been the hallmarks of WebDecoder® for over ten years. More ...
NetDecoder®
NetDecoder™ involves the serving of hidden messages via computer and provides the same high return on interactive as WebDecoder® while offering the increased flexibiity of being able to provide variable messaging. NetDecoder® has a higher set-up cost than WebDecoder® due to hosting and randomization, but is excellent for programs that need to run for extended periods of time or that contemplate changes in offerings and prizes. More ...
MobiDecoder™
MobiDecoder™ is the most unique and dynamic mobile promotional marketing technology in the market today. Combining the fast growing appeal of mobile marketing with the powerful and proven effectiveness of HITS’ hidden image technology, MobiDecoder™ is able to deliver promotional game pieces directly to participants' mobile phones and directs them to visit stores, events, point of purchase displays and other locations to see what they have won. More...
DiscDecoder™
DiscDecoder™ combines the video and audio capabilities of DVDs and CDs with the promotional impact of WebDecoder® and NetDecoder® technologies. The outer band of each DiscDecoder™ disc contains hidden messaging or special color filters which engage viewers and provides them with incentives to view the offered content. More...
VirtualDecoder™
VirtualDecoder™ offers the ability to engage with participants without the use of a physical game piece. VirtualDecoder™ makes use and a computer-generated game piece and an accompanyting decoder which allows on-line participation after provding the required registration information. More...
DecoderWear™
DecoderWear™ incorporates WebDecoder® hidden image directly into apparel for promotions and campaigns that utilize such items and is ideal for those who are looking for an interactive edge. DecoderWear™ is ideal for brand interaction and is decoded using special lighting provided by HITS. More...
CupDecoder™
CupDecoder™ provides the advantages of hidden image technology through the medium of drink cups. Whether at movie theatres, on jumbotrons at events or even utilizing computer screens at home or in-store, CupDecoder™ is another example of what HITS is doing to expand the possibilities for business to interact with their customers. More...
LithoDecoder™
LithoDecoder™ utilizes WebDecoder® technology on printed material that requires a special verifier or NetDecoder® game piece to decode the hidden messaging. Although it is not possible to decode a LithoDecoder™ on a website, this product provides the ultimate in interaction because it must be taken to an in-store display or verifiers that are handheld by trained personnel. More...
LabelDecoder™
LabelDecoder™ works with new or existing print materials and offers the dual flexibilty of WebDecoder® or NetDecoder® technologies using peel-off labels that can be affixed to brochures, packaging, letters or other material where applying labels with tipping equipment makes more sense than changing the graphics or structure of the existing print materials. More...
