DiscDecoder™

Stand out from the clutter with one of the newest developments at HITS: DiscDecoder™. Take advantage of the media messaging capabilities and high perceived value of a CD or DVD and by adding the interactive promotional messaging power of WebDecoder® technology to introduce new products and services, deliver movie trailers and more.   

Each DiscDecoder™ has 1.1 gigabytes of optical disk capacity, which is enough for most promotional marketing messaging.  The outer band on the disk contains a hidden WebDecoder® interactive marketing message or a colored band used for a NetDecoder® campaign. Both methods of website interaction offered by HITS allow for the collection of requested data from the viewer.

DiscDecoder™ provides higher response rates than standard DVD marketing techniques and delivers audiovisual content in a way that encourages customer interaction and engagement and leads to the collection of valuable market data. 

The DiscDecoder™ can also be ordered using the Digiflex™ disc. This unique disc is a green alternative to standard DVDs that uses 50% less plastic resin. By using less resin is weighs less, significantly lowering postage costs.  Digiflex™ dramatically increases the flexibility of the disc itself and virtually eliminates any damage during the distrubution process.  DiscDecoder™ and Digiflex™ are ideal for direct mail campaigns and programs using magazine inserts or covermounts.