
CupDecoder™ offers the opportunity to engage consumers using drinking cups which incorporate our interactive WebDecoder® hidden imagery as part of the cup itself. These cups allow the hidden messages printed on one side to be revealed when a decoding light source penetrates the side opposite the message area.
Participants in a promotion utilizing the CupDecoder™ hold the WebDecoder® hidden message area up to a movie screen, a Jumbotron at a major sporting events, a free-standing display, a computer monitor or even a television screen to reveal the concealed information. CupDecoder™ is perfect for instant-win promotions or brand engagement and customer interactivity applications.
These products are dishwasher-safe and use a four color process printed on clear plastic. They add a unique interactive component to any marketing promotion with their vibrant translucent colors and the dynamic effects of the hidden images.
CupDecoder™ is a powerful extension of our WebDecoder® technology that opens up totally new avenues of advertising and engagement for marketers at sporting events, movie theatres, concerts and other venues where liquid refreshments are part of the program.