WebDecoder® developed an on-package for the very successful “Crack the Code” interactive campaign.

The WebDecoder® was affixed to a variety of Weston products and directed customers to an online contest featuring a selection of prizes.

Each decoder contained an embedded message that would be revealed when the WebDecoder® was placed in front of the special game window on the Tri-Media managed site www.wondercode.ca. Customers could win instantly or collect letters of the phrase “I SPY” to win.