Bayer Advantage® WebDecoder Program

The Bayer Corporation attends veterinary trade shows throughout the year as a way to reach potential new distributors for their product, Advantage® Flea Control. Having done these shows with very traditional means in the past, Bayer decided that it needed something extra to bring excitement to their booth.

To build enthusiasm and increase booth traffic, EIS developed a WebDecoder program that would allure potential distributors with the chance to win a premium prize. Branded game pieces containing a secret message were distributed to all attendees prior to the event. These games pieces could only be “decoded” by the special computer kiosks that EIS developed.

The excitement of the unknown and the chance to win a premium prize made the Bayer Advantage® booth one of the most popular of the entire trade show. Due to this increased traffic, Bayer representatives were able to secure more sales leads than with past events.