Who Uses HITS?

Retailers: Dicks Sporting Goods

The consumer attraction of HITS’ hidden image technology includes the ability not only to draw consumers to a retail location, but also to help direct their activities within the retail environment itself.

To help draw shoppers at Dick’s Sporting Goods to both the Adidas shoe offering and its apparel line, which are carried in two different sections of each store, HITS produced a two-window WebDecoder®, called a SuperDecoder™. One window was decoded with a blue verifier and the other with a red verifier. The blue verifier was embedded into a temporary floor display produced by HITS that was located in the shoe department. The red verifier was designed into a similar floor display found in the apparel department.

The result? When consumers were presented the SuperDecoder™ cards as they entered the stores, over 80% of them were successfully directed to both locations, helping Adidas and Dick’s move both major product lines.

The world of retail works with HITS.