Who Uses HITS?
Banking & Financial: Bank of Utah
As part of an ongoing effort to have its small business clients move to on-line banking, the Bank of Utah wanted to run a program to communicate the advantages of on-line banking to small business customers.
Using a direct-mail WebDecoder™ device, the Bank sent a notification to over 20,000 small business customers it felt would benefit from engaging with its on-line banking offering. The WebDecoder™ offer included several attractive incentives, including the chance to win a new hybrid SUV.
The result? Almost 19% of the small businesses replied from this single mailing by registering with the Bank, including providing the Bank with accurate email addresses for ongoing communications and marketing programs.
The Banking world works with HITS.
