On-pack Promotions
On-pack promotions provide a level of flexibility that fits the needs of packaged goods companies and other consumer products companies that need to maintain the integrity of their product’s packaging and production lines.
On-pack applications primarily utilize a form of tip-on WebDecoder® or NetDecoder® label. These labels allow companies to take advantage of the promotional impact of HITS products while not changing the basic physical structure of their products or packaging, nor altering the production lines where they are packaged.
GE used the on-pack approach to attach NetDecoder® labels to several million light-bulb packages before they were shipped out to retailers through North America. These labels actually contained two different labels combined together. The top part contained a typical IRC that could be taken to the check-out counter, while underneath the IRC was another label containing a NetDecoder® game piece. Consumers took the NetDecoder® game piece, registered their information on GE’s website, and got a chance to win dozes of prizes, including free trips to the Olympics.
HITS works well with customers’ packaging promotions.
