In-pack promotions
In-pack promotions are used heavily with consumer products, particularly as a differentiator in the highly competitive world of packaged goods.
Cereal companies are among the strongest marketers in packaged goods, and often try fresh approaches to licensing, graphic design, coatings, scratch-offs and other innovative concepts for standing out on the shelf. Post cereal used a NASCAR® themed NetDecoder® card as a cellophane encased insert into boxes of Post Fruity Pebbles cereal to attract young shoppers to this established cereal brand.
The result? This particular run of Fruity Pebbles flew off the shelf at higher rates than even Post had expected, establishing the campaign and the use of the NetDecoder® as a successful new strategy for setting them part on the busy retail shelf.
HITS works well with inside-the-package promotions.
