Event Promotions

The Acuvue® WebDecoder® was distributed to NHL fans as they entered the
arena for a Dallas Stars hockey game. Acuvue™, a leading contact lens
product line of Johnson & Johnson, utilized a WebDecoder® with two decoding
windows for a truly unique and interactive experience for hockey fans.

One window revealed on a blue image and the other window revealed on a red
color. During half-time, fans were instructed to hold the WebDecoder® game
piece up and look into the Jumbotron in the center of hockey rink. When the
red image was projected on the Jumbotron, the fans held their piece up and
looked through the WebDecoder® window into the red portion of the display.
Fans could decode the image in the WebDecoder® to see if they were an
instant winner of several available prizes. They were then instructed to
visit a specific location at the event to claim their prize. If they were
not an instant-winner at the event they were told to use the other
WebDecoder® window at the Acuvue® website for another opportunity to win.

While at the Acuvue® website, consumers provided their registration data,
and once submitted, the piece was placed against a decoding image that
revealed a potential prize. Acuvue was extremely pleased with the
participation from the fans and also the response rate from the people
visited and registered at the Acuvue site.